PRIVACY POLICY
1. General Overview & Policy Acceptance
This Privacy Policy is formally formulated in accordance with global cross-border e-commerce compliance standards, international data protection regulations and platform operating specifications. It comprehensively regulates the collection, use, storage, protection, transmission and disclosure rules of user personal information generated during customers’ browsing, ordering, transaction and after-sales service processes in our store.
By accessing our store website, browsing product pages, registering accounts, placing orders, completing payments and using any of our shopping and after-sales services, all customers explicitly confirm that they have fully read, understood, and voluntarily and unconditionally accepted all terms of this Privacy Policy. This policy serves as the sole valid contractual standard for personal information protection between our store and users.
This policy applies to all personal data processing behaviors of our store for global users, covering all terminal access scenarios including web browsing, mobile terminal access, platform store access and offline after-sales interaction. We adhere to the core principles of legality, legitimacy, necessity, transparency and security in all data processing activities, and will never abuse or illegally leak user personal information.
2. Types of Personal Information We Collect
We only collect user information that is necessary for completing transaction services, logistics delivery, after-sales support and store operation, and strictly abide by the minimum collection principle. The collected user personal information is divided into mandatory transaction information and optional behavioral information, with detailed categories as follows:
2.1 Mandatory Order & Delivery Information
This type of information is mandatory content required to complete order transaction and international logistics delivery, and users must provide true and accurate information to ensure normal order processing. The collected information includes but is not limited to: user account registered name, real recipient name, detailed shipping address (including street, city, state, postal code, country/region), valid contact phone number, emergency contact information, email address for order notification and after-sales communication.
2.2 Transaction & Payment Information
We will record and retain order transaction data generated during user purchases, including order number, purchase product information, product specifications, order quantity, order amount, payment time, payment method, transaction records and order status. For payment information, we only obtain transaction verification data and order settlement records, and will not directly collect, store or obtain users’ complete bank card numbers, payment account passwords and core payment security information. All payment security data is independently processed and protected by official third-party payment institutions.
2.3 Technical & Behavioral Information
During users’ access to the store system, we will automatically collect anonymous technical data to optimize store operation and user experience, including visitor IP address, access terminal device model, browser type, access time, page browsing track, stay duration, click behavior, language preference, regional access information and other non-identifiable behavioral data. Such information cannot be used to independently identify individual user identity and is only used for store data analysis and service optimization.
2.4 After-Sales Communication Information
We will retain communication records generated during user consultation, after-sales application, complaint feedback and problem solving, including message records, feedback content, proof pictures and videos submitted by users, and after-sales processing records, to facilitate subsequent order verification, after-sales tracking and service improvement.
3. Purposes of Information Usage
All user personal information we collect will only be used for legitimate business purposes related to store operation and user service, and will not be used for any illegal or irrelevant commercial purposes. The specific usage scope is clearly defined as follows:
First, to complete order processing and transaction execution, including order verification, inventory confirmation, warehouse arrangement, commodity packaging, customs declaration, international logistics delivery and order status update, ensuring the smooth completion of user purchase transactions.
Second, to provide real-time service and after-sales support for users, including sending order confirmation notifications, logistics tracking updates, delivery reminders, after-sales progress notifications, and responding to user consultation, problem feedback, refund and reshipment applications.
Third, to verify user identity and prevent transaction risks, including identifying fraudulent transactions, malicious orders, abnormal arbitrage behaviors and invalid transactions, protecting the legitimate rights and interests of both users and our store, and maintaining safe and stable transaction order.
Fourth, to optimize store products and service experience, analyze store operation data, user browsing preferences and transaction trends, improve product quality, adjust logistics schemes, and optimize store page display and service processes.
Fifth, to comply with legal and regulatory requirements, respond to official regulatory inspections, platform rule audits and legal dispute handling needs, and provide compliant data records.
4. Information Storage & Security Protection Measures
We adopt strict international standard data security management mechanisms and technical protection measures to fully protect users’ personal information security, and effectively prevent information leakage, disclosure, tampering, loss and illegal access. All user data is stored in encrypted official server systems with high security level, equipped with professional firewall protection, data encryption transmission, access authority isolation and real-time security monitoring functions.
We implement hierarchical management of internal data access authorities. Only authorized professional operation, customer service and after-sales personnel can access user information within the scope of job requirements, and all access behaviors are fully recorded and traceable. Internal personnel are prohibited from arbitrarily viewing, copying, exporting, disseminating and using user personal information in violation of regulations.
We will not store user personal information indefinitely. Under normal circumstances, we will retain user order data and personal information for 3 years after the completion of order transactions and after-sales services to facilitate subsequent dispute verification, after-sales inquiry and compliance inspection. After the retention period expires, we will automatically and completely delete or anonymize the user information in accordance with standard data cleaning procedures.
For anonymous behavioral data and statistical data generated by store operation, all personal identity identification information will be completely desensitized, and the data can only be used for overall operational analysis, which will not involve the identification of individual user information.
5. Information Sharing, Disclosure & Transmission Rules
We strictly abide by the principle of non-disclosure of user personal information, and will never sell, rent, trade or commercially transfer user personal information to any third-party commercial institutions without users’ explicit authorization. The limited scenarios of legitimate sharing and transmission are as follows:
First, necessary sharing with authorized service providers. To complete logistics delivery, payment settlement and platform operation services, we will share the necessary user information (only limited to recipient address, contact information and order data) with cooperative international logistics providers, official payment institutions and platform operation service providers. All third-party service providers have signed strict data confidentiality agreements with us, and are obliged to protect user information in compliance with regulations.
Second, disclosure in compliance with legal requirements. In case of official legal inquiries, judicial investigations, regulatory mandatory requirements, court summons and legal dispute handling, we will truthfully disclose user information in accordance with legal procedures and official requirements, which is not subject to private breach of confidentiality.
Third, user independent authorization. If users explicitly authorize us to share information with designated third parties for special service needs, we will carry out information sharing within the scope of user authorization.
Except for the above legitimate scenarios, any other form of information disclosure, transmission and commercial use is prohibited. We will be fully responsible for any information leakage loss caused by our illegal operation.
6. User Personal Rights & Information Management
All users enjoy legitimate personal data rights in accordance with international data protection regulations, including information inquiry right, correction right, deletion right, authorization withdrawal right and objection right. Users can apply for the following rights through official consultation channels:
Users have the right to inquire about their personal information and order data stored in our system; if the stored personal information is wrong, incomplete or outdated, users have the right to apply for free correction and update of information.
Users have the right to apply for deletion of their personal information and close relevant data records under the premise of complying with legal retention provisions; users can also withdraw the information authorization granted to us at any time. After the authorization is withdrawn, we will stop using the user information for subsequent services, but will not affect the legitimacy of previous data processing behaviors based on valid authorization.
For users’ legitimate right applications, we will complete identity verification within 1-3 working days and respond and process the applications in a timely manner. We will not charge any handling fees for users’ legitimate personal information right maintenance behaviors.
7. Cookie & Tracking Technology Rules
Our store website and access terminals will use standard Cookie and similar tracking technologies to optimize user browsing experience and store operation effects. Cookies are small text data files stored in users’ local access devices, which can record user language preferences, browsing habits, access settings and other non-sensitive behavioral information, helping users avoid repeated setting operations during subsequent access.
The Cookie data we use does not involve users’ personal sensitive identity information, payment information and private content, and will not cause any risk of user privacy leakage. Users can independently manage and close the Cookie function through their browser setting interface. Closing Cookies will not affect users’ normal browsing, ordering and purchasing functions, but may lead to partial personalized service function failure.
8. Third-Party Platform & Website Disclaimer
Our store pages may contain links to third-party websites, platform pages and partner service channels. This Privacy Policy is only applicable to our store’s personal information processing behaviors, and does not apply to any third-party platforms and third-party websites.
We have no control over the privacy protection rules and information processing mechanisms of third-party platforms. Users’ browsing, access, registration and transaction behaviors on third-party pages shall be subject to the third party’s independent privacy policy. We will not bear any responsibility for user privacy risks and information leakage losses caused by third-party platform behaviors.
9. Privacy Protection Exception Rules
We do not bear the responsibility of privacy protection leakage in the following objective scenarios: user personal information leakage caused by users’ own improper operation, including active disclosure of personal information to others, unauthorized sharing of order information and verification information; information leakage caused by user’s unsafe device environment, virus intrusion, account password leakage and other personal reasons.
In addition, user information leakage caused by force majeure factors such as network attack intrusion, system hacking, natural disasters and other uncontrollable objective factors does not belong to our store’s responsibility scope. We will actively repair system vulnerabilities and take remedial measures after abnormal events occur to minimize user losses.
10. Policy Update & Final Interpretation
We reserve the right to update, revise and optimize this Privacy Policy in real time in accordance with the adjustment of international data protection laws and regulations, cross-border e-commerce industry standards and platform official rules. All policy revisions and updates will take effect immediately after being published on the store official page, without separate individual notice to users.
Users’ continued access to the store and use of shopping services after the policy update is deemed as recognition and acceptance of the latest privacy policy terms. All privacy-related disputes and unmentioned scenarios shall be subject to the final official interpretation of our store, and shall be handled in accordance with international data protection conventions and relevant legal regulations.